Marketing Communications & Media Manager

Advertising & Media Planning Manager

Platinum Performance, a wholly owned subsidiary of Zoetis, develops premium nutritional products for horses and pet care supplements. The Advertising & Media Planning Manager leads the advertising and media strategy, annual planning, and budget management to maximize brand impact and business growth. This role oversees the development of integrated media plans and the end‑to‑end production of marketing assets and content, ensuring alignment with strategic objectives, brand standards, and regulatory requirements.

• Own the annual and quarterly advertising and media strategy aligned with brand and business objectives.
• Develop integrated, multi‑channel media plans around key formulas and campaigns (digital, social, search, print, programmatic, events/sponsor ships).
• Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations.
• Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation).
• Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan.
• Develop, review, and deliver marketing assets and content across channels (writing, art directing, email direction, JIRA ticket submission, approval routing).
• Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing‑page experiences.
• Partner with channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.).
• Support owned‑channel content strategy (SEO & AEO fundamentals, content governance, engagement best practices).
• Develop and operationalize audience segmentation using first‑party data, market insights, and behavioral signals.
• Apply AI/ML‑informed approaches to refine segmentation, personalization, lookalike modeling, and next‑best‑action recommendations.
• Ensure segmentation approaches are privacy‑aware and compliant with internal policies and regulations.
• Maintain creative calendars, versioning, and distribution of final approved files; ensure efficient reuse/adaptation.
• Lead media and creative designers (briefing, timelines, performance reviews, deliverables, quality).
• Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go‑to‑market priorities.
• Coordinate review/approval workflows with Legal/Regulatory/Medical; ensure compliant claims and documentation.
• Support key launches and initiatives with integrated plans, toolkits, and readiness communications.
• Represent Platinum Performance at trade shows and events periodically.

• Strategic thinker with strong marketing fundamentals (positioning, messaging, audience segmentation).
• Experience managing multi‑channel media plans and budgets with measurable outcomes.
• Strong project management skills (timelines, scope, stakeholders, approvals, deliverable quality).
• Data‑driven decision maker with ability to interpret performance data and optimize plans.
• Excellent written and verbal communication, briefing, and presentation skills.
• High attention to detail and ability to thrive in a fast‑paced environment.
• Experience leading creative development/production and asset management across digital and offline touchpoints.
• Experience working cross‑functionally and managing external vendors.
• Problem‑solving aptitude and ability to develop alternative solutions.
• Financial acumen: budgeting, forecasting, and cost‑saving initiatives.
• Strong collaboration and teamwork skills.
• Adaptability and resilience in changing environments.

• BS/BA required; MBA or advanced degree a plus.
• 5+ years of experience in marketing or related role (advertising, media planning/buying, integrated marketing brand or agency experience preferred).
• Knowledge of the equine industry and nutritional products preferred.
• Hands‑on familiarity with key platforms and tools (Google/Meta/Linked In, DSPs, GA4, ad servers, social listening, DAM tools).
• Experience with media mix modeling, incrementality testing, or advanced measurement approaches.
• Excellent leadership, organization, and…