Senior Manager – HIV Community Marketing

Senior Manager – HIV Community Marketing Responsibilities

• Support development of impactful personal promotional content for Community Liaison (CL) field teams; translate brand strategy into field-ready, compliant materials.
• Build and execute community marketing initiatives for the HIV portfolio; create promotional tools, support Plan of Action (POA) development, and prioritize across multiple therapies.
• Develop and lead key elements of AHCP (Allied Healthcare Professional) personal/non-personal promotion brand strategy aligned to prioritization and brand campaigns.
• Drive execution with external agencies, internal cross-functional partners, and field CL teams; measure initiative success.
• Implement product promotional communication strategy for AHCP promotions; assist with personal/non-personal promotion tactics to drive brand/franchise preference.
• Assist in development of unbranded disease education for congresses/events and local/regional strategies.
• Obtain approvals via internal review (management, Med-Legal-Reg.) and secure final production.
• Ensure activities comply with regulatory/legal requirements; develop KPIs; manage non-personal promotions budget and timelines.
• Provide strategic/tactical input for promotional campaigns, omnichannel executions, and unbranded education; support internal CL meetings.
• Analyze brand opportunities and provide recommendations/action planning.

• Bachelor’s + 8 years’ experience OR Master’s + 6 years OR Ph.D.

• 8+ years pharma/biotech marketing; record of marketing progression; leverage multi-source market insights; marketing strategy/sales/regulatory experience; multi-dimensional marketing/business plan execution; omni/multi-channel experience; strong communication; understanding of pharma regulatory requirements; external agency collaboration; budget management.

Create Inclusion;
Develop Talent;
Empower Teams.

Salary range: $–$. May be eligible for annual bonus, stock-based incentives, paid time off; benefits include company-sponsored medical, dental, vision, and life insurance.