Senior Performance Marketing Manager - Paid Social

Who We Are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we help improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations king at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video‑Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring.

As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

We're looking for a strategic, results‑driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high‑impact social and video channels.

• You want to impact the industries that run our world:
  Your efforts will result in real‑world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are obsessively curious:
  You love digging into competitors, markets, and buyer behavior, not just to report what’s happening, but to find the insight others miss and turn it into an unfair advantage.
• You think like a seller:
  You don’t just produce research for research’s sake. You build narratives, playbooks, tactics, and internal/external‑facing assets that sellers actually use day‑to‑day. You measure your success by whether the field wins more because of your work.
• You are the architect of your own career:
  If you put in the work, this role won’t be your last  set up employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper‑growth environment.
• You want to be with the best:
  At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high‑caliber team that will encourage you to do your best.

• Develop and execute a data‑driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), Linked In, You Tube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end‑to‑end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
• Champion, role‑model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets.
• Maintain accurate budget tracking and pacing; flag risks and opportunities proactively.
• Partner with Marketing Operations to ensure proper UTM tagging, CRM…