Digital Content Social Marketing Manager

Location: California

Digital Content & Social Marketing Manager

Position Overview We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market.

This role was created to support the expansion of ASP’s downstream NA commercial marketing team.

Duties and Responsibilities:

Content Strategy & Execution Develop and manage a monthly editorial content calendar aligned with business priorities

Translate internal initiatives (sales, product, events) into external-facing content

Create high-quality written content, including social posts, campaign messaging, and thought leadership

This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support.

Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc Campaign Management Optimize digital campaign content across owned, earned and paid channels (Linked In, web, email, paid social)
A/B testing of content messaging to ensure most effective messaging to represent our products and brands.

Track and analyze content, build metrics, track and report out via Fortive standards (DVM)
Social Media Management and Tradeshow Own and manage all company social media channels (primarily Linked In)
Plan, schedule, and publish consistent, high-quality content

Monitor performance and optimize based on engagement and results

Report out timely lead capture data from trade shows and pre/post emails

Cross-Functional Collaboration Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities

Work with internal stakeholders to extract and develop subject matter expertise into content

Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads, one-pagers, social graphics)
Develop and maintain templates to streamline content production

Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking Track and report on key metrics such as engagement, content output, and campaign performance, organized Content Calendar very important.

Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development.

Ensure files are organized, version-controlled, and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

Additional Duties:

Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Qualifications:

2- 6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)
Exceptional writing and storytelling skills, strategic planning required

Experience in B2B or corporate marketing environments

Strong organizational and project management skills, copywriting

Ability to work cross-functionally and manage multiple stakeholders (clinical, corporate, marketing)
Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive:
For you, for us, for growth.

About Advanced Sterilization Products ASP is a leading global provider of…