Director, Commercial Partnerships
Listed on 2026-07-04
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
About the Company
We are UMG, the Universal Music Group, the world’s leading music company. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Role OverviewThe Director, Digital Commercial Partnerships drives strategic growth across key digital service providers (DSPs) and high‑impact partners, leading initiatives that increase streaming consumption, audience engagement and revenue. The role owns partner strategy, go‑to‑market execution and commercial innovation across priority accounts, operating at the intersection of music, data, marketing and technology.
Key Responsibilities- Own and lead partner strategy for priority DSPs, driving streaming growth, revenue and market share.
- Serve as the primary point of contact between UMG labels and digital partners, aligning release priorities with platform opportunities.
- Identify and execute revenue‑driving initiatives, including marketing campaigns, advertising strategies and new monetization models.
- Pitch and position new releases, catalog campaigns and artist initiatives to secure prominent editorial, play listing and promotional support.
- Leverage streaming analytics, consumer insights and market data to inform commercial decisions, optimise performance and meet revenue targets.
- Produce weekly, monthly and ad‑hoc reports on streaming trends, sales performance and partner activity, translating complex data into clear, actionable insights.
- Act as strategic advisor to internal stakeholders, sharing DSP best practices, audience insights and market trends.
- Collaborate with marketing, analytics, operations and label teams to align on priorities and execution.
- Take lead on business reviews and executive presentations with internal teams and external partners.
- Ensure seamless content delivery and metadata accuracy across platforms, troubleshooting partner and system issues.
- Build and optimise scalable processes and workflows, establishing best practices and operational frameworks across partners.
- 5+ years of experience in digital partnerships, business operations, sales, marketing or commercial strategy within music, media, digital content or a related industry.
- Bachelor’s degree in Business, Marketing, Finance or related field.
- Strong understanding of the digital streaming ecosystem (DSPs) and music industry landscape.
- Demonstrated ability to leverage data analytics and performance metrics to inform strategy.
- Proven track record of delivering revenue growth, audience engagement and successful digital campaigns.
- Solid understanding of commercial drivers and financial fundamentals (P&L, forecasting, ROI analysis).
- Advanced analytical skills, translating complex data into actionable insights.
- Excellent communication, presentation and senior stakeholder engagement skills.
- Strong project management, organisational skills and ability to manage multiple priorities in a fast‑paced, cross‑functional environment.
- Advanced proficiency in Excel, PowerPoint and Microsoft Office; ability to quickly learn new systems and platforms.
- Exceptional relationship management, collaboration and negotiation skills.
- Experience working within a matrixed organisation, partnering across marketing, analytics and operations.
- Passion for music with strong grasp of industry trends and audience development strategies.
- MBA or Master’s degree in Business, Marketing, Analytics or related field.
- Direct experience managing relationships with major DSPs (Spotify, Apple Music, Amazon Music, You Tube) and joint business planning.
- Experience with digital advertising and performance marketing platforms (paid social, search, programmatic).
- Familiarity with audience growth strategies, play listing ecosystems and content merchandising on streaming platforms.
- Comprehensive medical, dental and vision coverage with 100% coverage for out‑patient in‑network mental health services.
- Fertility coverage for eligible plans.
- Well‑being reimbursements for fitness, spa, meal services, travel up to $720 per year.
- Student loan repayment assistance and tuition reimbursement.
- 401(k) with 100% immediate vesting on the first 5% of contributions plus additional UMG contribution.
- Flexible Paid Time Off, Winter Break, Company Holidays, Summer Fridays, generous paid parental leave.
Salary range: $79,650 – $135,000 per year, dependent on qualifications, experience and location.
Equal Opportunity StatementUniversal Music Group is an Equal Opportunity Employer.
Employment VerificationWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee and Utah.
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