Marketing Mgr. (Food & Beverage

Job Summary

A growing, well-established food and beverage production company is seeking an experienced Marketing Manager to lead brand strategy, consumer marketing, and go-to-market initiatives for a recognized instant noodle and beverage portfolio. This direct-hire opportunity is ideal for a strategic, brand-focused marketing leader with strong Food and Beverage, FMCG, or consumer packaged goods experience. The Marketing Manager will play a high-impact role in shaping brand growth, launching products, analyzing consumer trends, and partnering with sales, product development, supply chain, and leadership teams to drive measurable business results.

Candidates can expect a stable company environment, supportive leadership, collaborative cross‑functional teams, long‑term career potential, and the opportunity to help guide marketing strategy during an exciting growth phase.

• Develop and execute integrated marketing campaigns that strengthen brand visibility, consumer engagement, and product demand within Food and Beverage and FMCG markets.
• Lead product marketing initiatives across the full life cycle, including market research, positioning, go‑to‑market planning, launch strategy, and retail activation.
• Analyze consumer insights, sales performance, competitive activity, pricing, packaging, promotions, and market trends to improve campaign performance and promotional ROI.
• Partner with sales, product development, supply chain, operations, and leadership teams to align marketing initiatives with business goals.
• Support brand growth through data‑driven storytelling, channel strategy, consumer‑focused messaging, and campaign performance analysis.
• Help establish marketing priorities, processes, and strategic direction as the company transitions into its new City of Industry facility.

• Lead brand strategy and integrated marketing campaigns for Food and Beverage, FMCG, or consumer packaged goods products.
• Manage product launches, go‑to‑market plans, market positioning, and retail activation strategies.
• Use consumer insights, sales data, competitive research, and market trends to improve brand performance and promotional effectiveness.
• Partner cross‑functionally with sales, product development, supply chain, operations, and executive leadership teams.
• 10+ years of marketing experience, with strong experience in Food and Beverage, FMCG, or consumer packaged goods.
• Proven ability to develop and execute marketing strategies that drive brand growth, consumer loyalty, retail success, and measurable business results.
• Strong understanding of product life cycle management, consumer research, competitive positioning, pricing, packaging, and promotional planning.
• Ability to translate market data and consumer insights into creative, effective, and commercially focused marketing campaigns.
• Experience collaborating with internal teams across sales, operations, product development, supply chain, and leadership.
• Self‑driven, agile, and comfortable working independently in a remote environment during the initial phase of the role.
• Willing and able to transition to an on‑site role in City of Industry, CA after the initial 8 to 10 month remote period.
• Strong communication, leadership, analytical, project management, and cross‑functional collaboration skills.

• Experience marketing instant noodle, beverage, snack, pantry, or other high‑velocity consumer food products.
• Background supporting retail, grocery, club, mass, convenience, or Asian market channels.
• Experience with brand renovation, new product launches, packaging optimization, consumer promotions, and retail activation.
• Prior experience helping scale a brand, support a new facility launch, or guide marketing strategy during a period of company growth.

• Direct‑hire, full‑time opportunity.
• Salary range: $150,000 to $160,000 per year, commensurate with experience.
• Work arrangement: 100 percent remote for the first 8 to 10 months, then on‑site in City of Industry, CA.
• Comprehensive benefits including health, dental, vision, and retirement matching plans.

The company is an equal opportunity employer committed to diversity and inclusive hiring.