Sr Manager, Influencer Marketing & Brand Activation

Sr Manager, Influencer Marketing & Brand Activation

Function:
Marketing

Location:

Calabasas, CA (Hybrid – 3 Days Onsite)

Work Arrangement:
Hybrid

Scope:
Wella Professionals, Nioxin, Sebastian, Briogeo, and Clairol

Travel:
At least 1x quarter to Calabasas (if NY based) + 4–6x year within the US/Globally

Together WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

• Lead and scale influencer marketing across five distinct brands (Wella Professionals, Sebastian Professional, Nioxin, Briogeo, Clairol).
• Oversee influencer identification, vetting, outreach, and relationship management across all tiers, with an emphasis on Macro / Powerhouse.
• Develop high-impact influencer frameworks that integrate seamlessly with broader marketing and brand strategies.
• Guide the team and agency partners in identifying the right influencer mix, campaign architecture, and performance benchmarks to drive brand equity and business results.
• Ensure all influencer initiatives are rooted in data, cultural relevance, and storytelling that resonates with each brand’s unique audience.
• Develop and execute integrated influencer marketing strategies tailored to each brand’s identity and audience.
• Lead cross‑functional planning with brand, creative, and digital teams to align messaging and campaign goals.
• Manage and mentor a team of influencer specialists.
• Lead and coordinate global influencer teams.
• Design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives, and coordinating with a supporting manager for success in execution.
• Analyze campaign performance and optimize for ROI, engagement, and brand lift.
• Manage Influencer Marketing Manager who supports all Influencer Campaigns.
• Collaborate with PR, Social, Brand Marketing and Media teams on every aspect of strategic and executional work.
• Work with the Media team on Paid Media Campaign support using Influencer Marketing‑led assets.
• Track KPIs and deliver performance reports to senior leadership.
• Leverage insights to refine strategies and inform future campaigns.
• Balance resources and budgets across brands to maximize impact and efficiency.
• Develop strategic in‑person touch points with Influencers via relationship building meetings and events both small and large scale.
• Collaborate with event / experiential agencies to lead tactical planning for events (both influencer and consumer related) for new product launches or sponsor ships (e.g., F1).
• Bring to life IRL brand moments with strong POV on design, purpose, and KPIs.

• 8+ years of experience in influencer marketing and/or brand communications, preferably in a multi‑brand or agency setting.
• Strong network of influencer (and agents) across lifestyle, beauty, fashion, or consumer goods.
• Proven leadership and team management experience.
• Excellent communication, negotiation, and storytelling skills.
• Well‑versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
• Excellent verbal and written communication skills, detail oriented, solutions‑driven and organized.
• Ability to multi‑task, working on multiple projects at a time and to tight deadlines.
• Strong initiative‑taking and problem‑solving skills.
• Data‑savvy with experience using influencer platforms and analytics tools.
• Passion for emerging trends in digital culture, social media, and brand storytelling.
• Experience with experiential marketing / event marketing a plus.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various…