Adjunct Instructor - MBA Marketing

Job Overview

Adjunct faculty positions in the School of Business are offered on a term‑by‑term basis. Applicants must be local residents and will teach at the campus center. All appointments are face‑to‑face.

• Minimum degree:
  Master’s in a relevant field; a Ph.D. or other terminal degree preferred.
• At least five years of post‑secondary teaching experience.
• Must successfully complete an online Canvas LMS orientation course before the first term (additional department training may be required).
• Applicants must provide credentials in the ACBSP format.
• E‑Verify participation for all positions at all campus locations.

• Teach the following courses during scheduled term(s):
• MKT
  631 – Consumer Behavior
• MKT
  632 – Strategic Brand Management
• MKT
  633 – Digital and Social Media Marketing
• MKT
  634 – Strategic Marketing Simulation

MKT
631 – Consumer Behavior
Review behavioral science concepts relevant to understanding consumer behavior, including information processing, learning, memory, attitude formation, post‑purchase behavior, and ethical/social issues. Topics include internal and external factors that influence the consumer decision process.

MKT
632 – Strategic Brand Management
Study brand management through strategic program formulation, evaluation, and control of brand initiatives, emphasizing brand equity, customer development, brand strategy, and brand extension.

MKT
633 – Digital and Social Media Marketing
Provide theoretical and practical insights for integrating digital and social media into marketing mix. Topics cover search engine marketing, Google AdWords, analytics, social media platform evaluation, and measuring digital marketing impact.

MKT
634 – Strategic Marketing Simulation
Lead students in a group simulation to apply marketing concepts of production, distribution, branding, promotion, segmentation, targeting, pricing, and competition.

Park University is an Equal Opportunity Employer, encouraging applications from women and minorities. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran status.

Competitive compensation and benefits including health and life insurance, retirement plan, paid time off, and tuition assistance for employees and dependents.