Digital Marketing Specialist

Job Description

The Digital Marketing Specialist creates, monitors, and optimizes digital marketing campaigns across various channels such as SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media, email marketing and display advertising. Collaborate with cross-functional teams to align marketing strategies with Company goals.

• Research advertising trends.
• Research competitors’ pricing and products.
• Perform ad copywriting and content creation.
• Decide on appropriate placement of ads.
• Create and execute email and social media marketing campaigns.
• Administer website and publish/update content.
• Measure digital traffic.
• Monitor social media and Google Analytics.
• Optimize paid advertising campaigns using SEO and other tools.
• Report on the growth and analytics of campaigns to marketing manager.
• Scale campaigns to maximize ROI.
• Monitor project status and budget.
• Brainstorm and implement experiments and conversion tests.
• Perform other job-related duties and special projects assigned by manager.

• Bachelor’s degree in a job-related field preferred.
• Strong understanding of industry trends and ecommerce web tools, understanding of SEO and SEM concepts, and familiarity with Google Apps and Google Analytics required.