Marketing and Brand Manager

Responsibilities

• Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions – leveraging competitive advantages in technology, resiliency and scale.
• Collaborate with engineering and product teams to translate technical specs (round-trip efficiency, degradation rates, thermal management, etc.) into high-impact marketing collateral and sales tools.
• Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share.
• Engage channels and advocates to amplify brand and product awareness and purchase consideration – including advertising, social media and direct marketing.
• Position Ford Energy as a leader in the energy transition – and support our sales objectives – through strategic participation in industry associations and events.
• Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion).
• Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows.

• Education:
  
  Bachelor's degree in marketing or related field.
• Industry expertise:
  Minimum of 3-5 years of experience with complex industrials and/or high-tech products. Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred.
• Technical proficiency:
  Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS).
• Proven track record:
  Portfolio of marketing and brand work, preferably experience in scaling a startup or a new business unit within a larger corporation.
• Exceptional communication:
  Ability to distill complex technical and regulatory concepts into clear, persuasive narratives for C-suite executives, technical buyers, and other audiences.
• Collaborative mindset:
  Demonstrated ability to integrate marketing and communications initiatives and work across organizational boundaries with internal and external stakeholders to deliver on shared commercial goals.
• Education:
  
  Bachelor’s degree in marketing, engineering, or business. An MBA or a master’s degree in an energy-related field is highly preferred.