Principal Product Marketing Manager, Acrobat Engagement

Responsibilities

• Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows.
• Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.
• Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification.
• Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
• Use behavioral insights and adoption data to identify friction and recommend targeted improvements.
• Align cross-functional stakeholders around clear activation and usage goals for your focus areas.
• Deliver measurable improvements in feature adoption, usage depth, and repeat engagement within your domain.

• 10+ years in Product Marketing, Engagement, or a related field supporting digital products.
• A customer-first thinker who translates workflows and user insight into clear, compelling value articulation.
• Direct experience improving activation and feature adoption through in-product messaging, onboarding, or usage interventions.
• Strong partnership experience with Product Managers and Designers to refine UX flows and reduce friction.
• Comfort working hands-on with product analytics to identify drop-offs and prioritize improvements.
• Ability to independently own outcomes within a defined product area and drive cross-functional execution.
• Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators.
• A collaborative, proactive approach and a sense of humor that contributes positively to team culture.