Recruitment Marketing Manager

Responsibilities

• Lead content development, execution and measurement of focused recruiting marketing campaigns and social media content
• Create compelling recruitment marketing assets including social graphics, short-form video, motion graphics, photography direction, copywriting, and campaign toolkits.
• Develop and execute recruitment marketing campaigns that support hiring priorities, employer brand awareness, and candidate engagement goals.
• Own and manage the recruitment marketing and social media editorial calendar aligned to hiring initiatives, employee stories, events, and business priorities.
• Write and optimize platform-specific content designed to increase engagement, reach, and candidate conversion across digital channels.
• Design and execute integrated recruitment marketing campaigns across social media, career sites, email marketing, streaming, podcasting, and other digital platforms.
• Lead the strategy, content development, and ongoing optimization of the company’s career site, talent communities, and employer brand channels.
• Build and optimize paid digital advertising campaigns across Linked In, Google, and programmatic advertising platforms.
• Develop and activate talent community and CRM engagement strategies.
• Partner with Talent Acquisition, Corporate Communications, Marketing, Legal, business leaders, and external vendors to develop content and campaigns aligned to workforce priorities.
• Manage campaign workflows, timelines, budgets, approvals, and deliverables across multiple concurrent projects and stakeholders.
• Analyze campaign and social media performance metrics to optimize audience targeting, channel effectiveness, and return on investment.
• Optimize content and digital experiences for SEO, AI-driven search, and candidate discoverability.
• Monitor recruitment marketing trends, emerging technologies, and social platform updates to continuously evolve strategy and content effectiveness.
• Ensure all recruitment marketing content aligns with brand standards, compliance requirements, and organizational messaging guidelines.

• Requires a Bachelor's degree and minimum of 5 years of relevant experience, or advanced degree with a minimum of 3 years of relevant experience.
• Educational background in Business, Marketing, Human Resources, Communications
• Experience using Canva or Adobe Creative Suite for content development
• Experience working with multiple departments within a large organization
• Editing experience using tools such as Cap Cut or Premiere Pro
• Employer brand platform experience via tools like Linked In Campaign Manager or Appcast
• Demonstrated expertise in developing and deploying messaging strategies, including asset creation, communication planning, and cross-channel content distribution.
• Proven experience in crafting and implementing digital strategies, with a track record in both organic and paid social media campaigns.
• Prior experience with Employer Branding and Recruitment Marketing technologies, such as Linked In, Glassdoor, and other relevant platforms.
• Knowledge of innovative approaches to drive candidate awareness, engagement, and brand affinity, including social media, employment branding, and advertising, with a deep understanding of recruitment process workflows and relevant employment laws
• Experience applying SEO, AI-driven search, and GEO to improve discoverability and conversion.
• Experience scaling employee advocacy, referral, or talent community programs.

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to Job Tailor job listings.

• content development
• copywriting
• SEO
• digital marketing
• campaign management
• social media marketing
• data analysis
• video editing
• graphic design
• employer branding

• leadership
• communication
• collaboration
• project management
• strategic thinking
• creativity
• adaptability
• problem-solving
• time management
• analytical thinking