Market Insights Specialist
Listed on 2026-07-13
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Marketing / Advertising / PR
Market Research, Marketing Strategy, Product Marketing
Join us as we empower the world to work out, creating healthier lives together.
The Marketing Specialist, Market Insights supports the development and application of market, customer, and competitive insights that inform marketing and go‑to‑market decisions. This role partners closely with the Sr. Manager, Research & Insights to execute research, analyze data, and translate findings into clear, actionable insights for internal teams.
This is an individual contributor role focused on insight generation, synthesis, and storytelling. The specialist works collaboratively with marketing, product, and other partners to ensure decisions are grounded in a strong understanding of customers and markets.
This is a hybrid position based out of our Global Support Center in Rosemont, IL. Remote:Mon/Fri, In-office:
Tues/Wed/Thu #LI-Hybrid
What You’ll Do
Support primary and secondary market research, including customer, market, product, and competitive analysis.
Analyze qualitative and quantitative data to identify trends, insights, and implications for marketing and business decisions.
Translate research findings into clear, concise insights and recommendations for internal stakeholders.
Develop summaries, presentations, and materials that communicate insights in a decision‑ready format.
Partner with the Sr. Manager, product teams, and other cross‑functional stakeholders to support marketing and business questions.
Participate as a contributor in product and concept testing, supporting study execution and insight synthesis.
Assist with research operations, including project coordination, vendor support, and documentation.
Monitor industry trends and support recurring trend reporting.
Attend industry trade shows as needed (typically up to 2x per year).
What You’ll Bring
Required
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
1–3 years of experience in market research, insights, marketing analytics, or a related role.
Familiarity with qualitative and quantitative research methods.
Strong analytical and problem‑solving skills.
Ability to clearly communicate insights through written and visual formats.
Experience working with data, reports, and presentations (Excel, PowerPoint; BI tools a plus).
Preferred
Experience supporting marketing or go‑to‑market teams, preferably in a B2B environment.
Exposure to market research, competitive intelligence, or customer insights (e.g., VOC, NPS, CSAT).
Interest in developing insight storytelling and research skills.
At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation — in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process.
If your CV/resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $62,300 - $86,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.
Life Fitness / Hammer Strength offers a comprehensive package of benefits…
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