Marketing Manager

Responsibilities

• Establish and implement the annual marketing plan collaborating with sales, marketing and management
• Communicates and works closely with other Pilz subsidiaries internationally and Headquarter Marketing to ensure consistent brand messaging
• Responsible for the marketing budget
• Manages and develops marketing programs and materials such as advertising, literature, press releases, social media, and SEO/SEA
• Manages lead generation, measures fulfillment and ROI on lead generation, and finds new ways to increase the quality of the leads generated
• Develops and maintains effective media contacts, oversees company’s public relations and may act as spokesperson if necessary
• Leads trade show, road show, and customer event activities including development of booths and materials
• Selects and manages marketing vendors, including printers, graphic artists, advertising agencies and the like
• Organizes and conducts customer research to gain an understanding of customers and competitive dynamics
• Disseminate industry application stories through market and competitor analyses
• Assists in the creation of success stories, white papers, You Tube videos, Podcasts, Webinars, and similar
• Updates and maintains the company’s internet presence, including the websites and distributor portals
• Supervise and execute Human Resources topics such as performance management, recommended disciplinary action, merit increases, etc. for Marketing team members
• Other duties as assigned
• Travel required up to 10% both domestic and international

• Bachelor’s Degree from a four-year college or university in Marketing, Business Communication, Public Relations or similar program
• Six (6) to eight (8) years of related experience and/or training, or an equivalent combination of education and experience
• Fluency in Microsoft Office 365, Adobe Creative Suite, and willing to learn specific company software (web site editing, CRM, etc.) as well as other web services
• Experience developing and managing a departmental budget of $150,000 or larger
• Exhibition/event management experience
• Online marketing experience: experience in using Content Management Systems (CMS) and tracking tools (e.g. Google Analytics), experience in SEO and SEA, social media affinity, and marketing automation
• Ability to travel for more than a week a few times a year for trade shows and meetings in the US as well as internationally
• Ability to work in disbursed and/or virtual team environments
• Self-motivated, well-organized and team oriented
• Excellent communications skills, verbal and written
• Exceptional planning, organizational and time-management skills