Manager, Site Marketing

Overview

We are UMG, the Universal Music Group, the world’s leading music company. We are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music and powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of third‑party clients.

• Lead on‑site marketing programming across the sites, including promotions, to achieve store revenue and conversion goals.
• Optimize fan journeys from traffic source to product discovery, storytelling, offer, and purchase.
• Align cross‑channel execution with paid media, email, CRM, social, label, and artist teams.
• Merchant and prioritize products, collections, campaigns, and offers on the storefront to drive engagement, conversion, and revenue.
• Identify opportunities to improve site performance through testing, merchandising adjustments, landing‑page optimization, offer strategy, and improved shopping paths.
• Translate artist priorities, label needs, inventory considerations, product performance, and commercial goals into an actionable site plan.

• Own site marketing strategy for a portfolio of artist stores, ensuring storefront activity aligns to commercial priorities, artist moments, fan demand, and revenue goals.
• Build and manage site marketing calendars coordinating releases, product drops, promotions, tour moments, seasonal opportunities, CRM pushes, paid media campaigns, and evergreen selling periods.
• Prioritize the highest‑value opportunities across stores and campaigns, balancing business impact, artist priorities, product performance, traffic drivers, and operational feasibility.
• Translate campaign demand, product priorities, and artist moments into clear storefront plans that define what should show up, where it should appear, when it should launch, and how it should support conversion.
• Lead planning conversations with cross‑functional partners to ensure site strategy is proactive, commercially grounded, and clearly connected to broader marketing and revenue goals.

• Lead planning and execution of on‑site marketing campaigns that support new releases, product launches, catalog moments, artist exclusives, preorders, restocks, tour activity, limited‑edition drops, and seasonal moments.
• Own merchandising recommendations across homepages, collections, product pages, campaign destinations, navigation paths, cart moments, and other key storefront placements.
• Determine how products, collections, campaigns, and offers are surfaced, sequenced, and prioritized to improve product discovery, fan engagement, conversion, average order value, and sell‑through.
• Develop promotional strategies across site‑wide and artist‑specific moments, including offer placement, messaging, landing‑page strategy, timing, and coordination with CRM, paid media, and other marketing channels.
• Use proven e‑commerce levers such as discounts, bundles, free shipping, gift‑with‑purchase, exclusives, presale access, urgency messaging, and limited‑time moments to support demand capture and conversion.

• Shape customer journeys from traffic source to product discovery, storytelling, offer, purchase, and repeat engagement.
• Develop landing page and campaign destination strategies, including product hierarchy, content flow, collection logic, module placement, CTA strategy, and shopping paths.
• Identify opportunities to improve site flow, content clarity, product visibility, merchandising logic, and conversion paths across priority stores and campaigns.
• Partner with CRM, paid media, and label marketing teams to ensure traffic‑driving efforts connect to the right site destinations, messaging, products, and commercial priorities.
• Recommend updates before, during, and after key campaigns based on fan behavior, business performance, and real‑time opportunities.

• Monitor store, campaign, product, and…