Director, Disneyland Resort Intelligence

Position

Director, Disneyland Resort Intelligence

The Director of Disneyland Resort Intelligence is a strategic leader responsible for advancing consumer‑centric decision‑making across the Disneyland Resort. Within the Disney Experience Intelligence organization, this role partners with cross‑functional teams—including Commercial, Marketing, Finance, Operations, and Technology—to translate consumer behaviors, attitudes, and experiences into actionable intelligence that informs and shapes business strategy. Reporting to the Vice President, Segment Intelligence, the Director leads a team that develops, executes, synthesizes, and leverages research, analytics, and other insight sources to inform and inspire partners.

The role is based in Anaheim, CA.

• Intelligence Generation & Data Integration
  • Oversee development and execution of tracking, foundational, and ad‑hoc research studies, including market trackers, product/experience development, and business performance diagnostics.
  • Lead the integration of consumer insight, sales measurement, and analytics into a unified, decision‑ready view of the Disneyland Resort guest and market.
  • Utilize innovative research and intelligence methodologies—quantitative, qualitative, behavioral, and attitudinal analytics—to identify demand drivers, audience growth opportunities, and guest experience optimizations.
  • Evaluate and pilot emerging market research technologies—including AI‑enabled platforms, agentic data‑analyst tools, and Disney’s internal research applications—in partnership with Technology and Disney Experience Intelligence & Innovation.
  • Areas of focus include:
    • Audience growth and demand indicators
    • Purchase funnel exploration
    • Digital design experience and optimization
    • Customer journey experience enhancements
    • In‑park guest experience enhancements
    • Long‑term business planning
• Business Impact & Storytelling
  • Serve as a trusted intelligence advisor to Disneyland Resort senior leadership, transforming complex research and analytics into clear, decision‑grade narratives that drive commercial, operational, and technology strategies.
  • Anticipate emerging consumer, competitive, and cultural shifts and proactively brief leadership on implications and recommended actions.
  • Guide cross‑functional initiatives by integrating consumer intelligence into pricing strategy, marketing campaign design, experience investments, and long‑range planning.
  • Foster strong partnerships with internal stakeholders and cross‑functional teams to support research and analytics needs.
• Team Leadership & Development
  • Grow, lead, and mentor a high‑performing, future‑ready intelligence team spanning research design, execution, analysis, and storytelling disciplines.
  • Champion a culture of innovation, experimentation, automation, and continuous improvement—including AI‑enabled research workflows and executive storytelling.
  • Build talent pipelines and development paths that strengthen capabilities in research design, statistical analysis, and AI fluency.

• Bachelor’s degree in business, marketing, statistics, economics, or a related field (advanced degree preferred).
• 10+ years of experience in consumer insights, analytics, or related fields, with at least 5 years in a leadership role.
• Proven expertise in quantitative and qualitative research, data integration, and strategic intelligence development.
• Strong ability to lead multiple time‑sensitive projects concurrently with urgency.
• Demonstrated creative and analytical thinking—from how to frame a challenge to delivering a solution.
• Strong communication and presentation skills.
• Experience in the entertainment, hospitality, or theme park industry is highly desirable.
• Demonstrated experience applying AI and GenAI tools to market research workflows, including survey generation and validation, automated open‑end coding, theme, persona development, executive summary drafting, and synthesis of historical research.
• Strategic thinker with a passion for consumer‑centric innovation.
• Collaborative leader who thrives in dynamic, cross‑functional environments.
• Skilled storyteller who can translate data into actionable business insights.
• Adaptable and forward‑thinking, with a commitment to continuous learning and experimentation and responsible AI adoption.

The hiring range for this position in Anaheim, CA is $–$ per year. The base pay will consider internal equity and may vary based on geographic region, job‑related knowledge, skills, and experience. Additional compensation may include a bonus and/or long‑term incentive units, as well as a full range of medical, financial, and other benefits.