Brand Manager - Dreambone

Division Information

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry‑leading brands include Tetra®, Instant Ocean®, Marineland®, 8-in-1®, Dingo®, FURminator®, Nature’s Miracle®, Glo Fish®, Dream Bone® and Smart Bones®.

The Brand Manager – Dream Bone & Smart Bones (US and Canada) owns the strategic direction, growth execution, and P&L performance for our industry‑leading rawhide alternative portfolios. As two of the powerhouse brands in our pet treats division, Dream Bone holds the #1 alternative rawhide position in Food, Drug, and Mass (FDM) channels, while Smart Bones is the #1 alternative rawhide brand in Pet Specialty.

While both are highly established, market‑leading brands, they are experiencing active growth with immense runway for continued success. This role is responsible for leading the development and execution of annual brand plans, driving high‑impact innovation pipelines, managing multi‑million dollar portfolios, and collaborating cross‑functionally to expand market share, protect category leadership, and deliver top‑ and bottom‑line growth.

This position includes direct people leadership, with responsibility for managing, mentoring, and developing one direct report who will own the day‑to‑day management of the Smart Bones brand under this Brand Manager’s strategic oversight and mentorship.

• Lead the annual brand planning process, establishing strategic priorities, commercial objectives, and high‑growth KPIs for the rawhide alternative portfolio.
• Collaborate with Sales, Finance, and Operations to align launch strategies, commercial whitespace mapping, and distribution targets.
• Partner with Brand Activation to create dynamic DCX briefs for eCommerce assets that drive high‑velocity trial, brand awareness, and digital conversion.

• Own lifecycle management, including SKU rationalization and performance tracking to reduce complexity and protect margin.
• Partner with R&D, Packaging, and Supply Chain to deliver cost‑optimized products on time and within budget.
• Support pack architecture and pricing initiatives that drive operational efficiency.
• Ensure alignment with regulatory, tariff, etc. requirements through diligent cross‑functional collaboration.

• Translate consumer, category, and competitive data (Nielsen, Numerator) into powerful, actionable insights that defend and grow our #1 market share positions.
• Stay ahead of evolving pet trends, ingredient innovations, and consumer health preferences to identify emerging whitespace opportunities in the alternative rawhide category.
• Oversee consumer research, packaging testing, and sensory testing to validate product concepts and marketing messages.

• Support budget tracking, vendor management, and reporting to ensure efficient use of resources.
• Support implementation of pricing, promotion, and distribution strategies to maximize profitability.
• Ensure excellence in in‑store and online retail execution, maintaining brand and message consistency across channels.
• Contribute to achieving a healthy brand P&L across revenue, gross margin, and contribution margin metrics.
• Analyze performance and recommend actions to maintain profitability across the rawhide alternative brands.

• Supervise, mentor, and actively develop one direct report providing ongoing coaching, professional development, and strategic guidance.
• Provide strategic oversight for the Smart Bones brand, empowering your direct report to drive its day‑to‑day operations, commercial execution, and brand maintenance while maintaining ultimate accountability for its performance.
• Review, refine, and approve marketing assets, retail pitches, and key initiatives developed by your direct report to ensure brand consistency and strategic alignment.
• Foster an environment of accountability, strategic thinking, and…