Director, Strategic Vendor Marketing

Responsibilities

• Lead the marketing strategy across Ingram Micro’s U.S. vendor portfolio, establishing priorities, frameworks, and standards
• Define segmentation and prioritization models across strategic, growth, and long‑tail vendor partners
• Ensure consistency and scalability in marketing execution while enabling tailored approaches for key accounts
• Own portfolio‑level marketing performance, with accountability for revenue contribution and growth
• Operate with a P&L mindset to optimize marketing investment and ROI across vendors
• Translate vendor joint business plans into coordinated, multi‑channel marketing strategies
• Continuously evaluate and adjust investment strategies to maximize performance
• Develop and advance new vendor investment opportunities by identifying portfolio whitespace, elevating strategic funding conversations, and aligning incremental investment to high‑impact growth priorities
• Define strategy and governance for MDF, co‑op, and internal marketing investments
• Establish clear allocation frameworks, approval processes, and performance expectations
• Ensure consistent measurement standards across account marketing
• Own marketing’s contribution to margin growth, profitable revenue, and portfolio performance
• Align closely with sales, category, and finance teams to prioritize high‑value opportunities that improve margin contribution
• Partner with sales and category leaders to shape vendor investment strategies, prioritize high‑value opportunities, and translate incremental funding into measurable commercial outcomes
• Establish KPIs tied to margin impact, ROI, pipeline quality, revenue conversion, and sales velocity
• Use performance insights to optimize spend, rebalance investment, and scale programs that deliver measurable business return
• Serve as the senior marketing partner to vendor, sales, and category leadership
• Influence joint business planning, investment decisions, and growth strategies with key partners
• Build strong relationships with strategic vendors to align on priorities and performance goals
• Engage vendors and internal leadership in strategic investment conversations that expand funding opportunities, strengthen joint business plans, and create new avenues for growth
• Lead and develop a high‑performing marketing accounts team
• Establish best practices and scalable frameworks across the organization
• Foster a results‑driven culture focused on accountability, innovation, and continuous improvement
• Drive alignment across digital, campaigns, field marketing, events, and partner programs
• Ensure a coordinated, omnichannel approach to vendor and partner engagement
• Provide portfolio‑level visibility into performance, ROI, and growth metrics
• Leverage data and insights to inform strategy, investment decisions, and optimization
• Continuously refine approach based on performance trends and market dynamics

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in B2B marketing, with a focus on channel, partner, or vendor marketing
• 5+ years of leadership experience managing high‑performing marketing teams
• Proven experience managing multi‑account or portfolio‑based marketing strategies
• Strong financial acumen and experience managing marketing budgets, MDF, or co‑op funding
• Experience in technology distribution, IT channel, or partner ecosystem environments
• Demonstrated success aligning marketing strategies to revenue and sales outcomes
• Experience working closely with sales, category management, and vendor partners
• Strong understanding of demand generation, partner marketing, and go‑to‑market strategies
• Experience building scalable frameworks across complex, multi‑vendor environments