Director, Breast Cancer Patient & Omnichannel

• Own and lead the US IBRANCE consumer strategic and tactical plan, aligned to brand objectives, lifecycle priorities, and LOE preparedness.

• Develop and execute direct to consumer media strategy and an integrated omnichannel marketing program across all channels (OLV/CTV, radio, print, digital, social, search), including innovative messaging, segmentation, audience profiling, and creative shoots.

• Serve as Consumer Agency Lead, managing creative and media agency partners, scopes of work, budgets, and executional excellence.

• Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize consumer programs in real time.

• Lead consumer-focused planning and strategies in support of IBRANCE LOE readiness.

• Lead potential OPDP submissions and creative updates based on latest FDA guidance.

• Develop and own the BC pipeline Patient Experience strategic and tactical plan aligned with US launch readiness and future go-to-market strategy, including core launch deliverables (e.g. patient positioning, message development, website, patient brochure, OPDP submission).

• Serve as the US Patient Experience Lead for BC pipeline, ensuring patient insights are embedded early into launch planning.

• Shape patient support services and access resources.

• Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to establish a strong, durable patient engagement foundation ahead of launch.

• Identify patient advocacy opportunities at national and local levels; partner with Breast Cancer Patient Advocacy Lead to improve engagement with and outcomes for breast cancer patients.

• Ensure strong connectivity between consumer/patient and HCP strategies, partnering closely with IBRANCE and BC HCP Marketing teams on campaign and customer insights.

• Monitor the evolving breast cancer competitive landscape and translate insights into patient and consumer engagement strategies.

Requirements

• Bachelor’s degree required with 8+ years of pharmaceutical industry experience, OR Master’s degree with 7+ years, OR PhD/PharmD with 5+ years of experience.
• Significant experience in US consumer and/or patient marketing, including ownership of complex omnichannel programs and OPDP submissions.
• US Consumer/Patient marketing experience inclusive of TV, with a track record of contributing to launch performance and/or growth of in-line brands.
• Demonstrated strong consumer marketing insights & strategy capabilities:
  Understanding of consumer/patient needs, preferences, and behaviors along the customer journey.
• Strong understanding of media planning and performance metrics.
• Advanced analytics to measure attribution, improve marketing mix, and drive higher ROI.
• Leveraging technology and platforms for greater automation and better outcomes.
• Positioning, activating, and governing brands over time.
• Creating tailored content across brands, segments, and channels for integrated execution.
• Demonstrated success developing and executing strategic marketing plans in competitive, regulated environments.
• Strong leadership, communication, and influencing skills; ability to lead cross-functional and agency partners.
• Confidence and ingenuity to initiate, create, and bring ambiguity into action; strong analytical, detail-oriented, self-motivated, and creative.
• Excellent verbal and written communication skills for a wide range of audiences.

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Hard Skills

• omnichannel marketing
• media strategy
• KPI definition
• performance monitoring
• OPDP submissions
• patient experience strategy
• consumer insights
• analytics
• media planning
• marketing mix optimization

Soft Skills

• leadership
• communication
• influencing
• analytical
• detail-oriented
• self-motivated
• creative
• collaboration
• strategic thinking
• problem-solving