Director, Product Marketing – Digital Assets

Responsibilities

• Leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives.
• Owns and drives product marketing positioning and ongoing market awareness of digital asset capabilities through all segments and partners.
• Leads development and ongoing updates of marketing and enablement toolkits (e.g., go-to-market plans, templates, messaging frameworks, etc.) for financial institutions and partners to ensure consistent messaging and drive solution and product awareness.
• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, product management, partnerships, legal, finance, and sales.
• Defines and manages co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing contact for onboarding new partners, including working with partners to coordinate marketing plans, communications, and launch activities.
• Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding across partner channels.
• Supports development of product positioning and value propositions to help partners effectively communicate Early Warning solutions to their customers.
• Initiates development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility.
• Monitors market trends, competitive landscape, and emerging technologies (including digital assets and evolving payment models) to inform partner marketing strategies.
• Supports the company’s commitment to protect the integrity and confidentiality of systems and data.

• Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• Typically 12+ years of experience in marketing, communications or a related field.
• Minimum of 8 years experience in partner, channel, or product marketing, relationship management, or sales.
• Experience working for either a start-up or high-growth organization.
• Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go-to-market strategies for partnership.
• Experience managing a small team.
• High level of personal and professional integrity, sensitivity and confidentiality.