Driven Digital Marketing Program Lead

• Execute digital marketing campaigns to drive growth.

• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties.

• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.

• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines

• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.

• Regularly review and understand campaign performance in order to optimize and make strategic decisions.

• Understand how to uncover insights and leverage data to prioritize client messaging.

Requirements

• 4+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset: demonstrated ability to consider impacts across the organization and prioritize accordingly
• Understands the importance of corporate standards, procedures, and approval processes
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT)

🔍 ATS Optimization Keywords
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Hard Skills

• digital marketing
• campaign management
• project management
• data analysis
• performance optimization
• client messaging
• creative review
• marketing strategy

Soft Skills

• self-motivated
• positive attitude
• detail-oriented
• organizational skills
• time management
• prioritization skills
• relationship management
• communication skills