Associate Marketing Manager, Consumer Paid Media

Responsibilities

• Support the planning, execution, and optimization of media campaigns across a mix of channels—including paid social, paid search, CTV, and emerging platforms, as well as paid landing page content.
• Actively monitor campaign performance and report on results and key learnings.
• Work closely with our digital media agency on paid media planning and execution, testing, optimization, and performance data.
• Help communicate results and key learnings to cross functional stakeholders as required.
• Assist with budget tracking and pacing to ensure media investments are on track and aligned with goals.
• Work closely with creative teams both internally and externally to create campaign assets that will make an impact.
• Participate in the medical, legal, and regulatory (MLR) review process for all campaign assets, managing timelines and feedback.
• Stay current on media trends, new platforms, and opportunities for testing.

• Bachelor’s degree and a minimum of 5+ years of related experience in digital paid media, with demonstrated experience in both the analytical and the creative sides of planning and execution.
• Strong analytical skills and comfort with interpreting performance data.
• Proven skills in managing agency relationships, coordinating with external partners, and working cross-functionally with internal stakeholders.
• Ability to manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, and ensure on-time execution.
• Proficiency building campaigns within Meta Business Manager and Google Ads (experience in Tik Tok, Reddit, or Snapchat Ads Manager a plus but not required)
• Comfortable operating in regulated environments.