Director, Integrated Marketing

Responsibilities

• Activate The Coca-Cola Company System to develop and implement regional business plans and activation programs that meet Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume.
• Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions in order to achieve high performance results on time and within budget.
• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans.
• Steward and leverage all asset inventory including tickets, team trips, consistent with company policy.
• Partner with Franchise Leadership on market specific business opportunities utilizing assets.
• Develop and communicate written briefs for use by agencies or suppliers to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives.
• Direct all creative activation work relevant to asset or market activation.
• Acts as subject matter expert to ensure all region POS, packaging, coupons, etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets.
• Budget stewardship.
• Relationship Management.

• 5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry.
• Knowledge of brand strategy and application across channel, including local marketing.
• Knowledge of key consumption occasions, shopper messaging, and methods of activation.
• Proven track record of achieving sustainable results.
• Sports Marketing Experience either with Team, League, Agency or client.
• Strong Background in Social, Digital, Mobile technologies.
• Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis .
• Knowledge of Agency capabilities.
• Knowledge of League Rules.
• Shopper Marketing Principles.
• Strong social/digital background.

• brand strategy
• experiential marketing
• sports marketing
• shopper marketing principles
• digital marketing
• mobile technologies
• budget stewardship
• creative activation
• asset management
• contract management

• relationship management
• communication
• leadership
• coordination
• project management
• problem-solving
• collaboration
• strategic thinking
• time management
• results-oriented