Senior Director, Programmatic

Responsibilities

• Lead and manage a portfolio of programmatic business across key clients, supported by a team of traders
• Develop and implement strategic optimization plans using data analysis, technical expertise, and client feedback
• Oversee campaign execution, performance evaluation, and ongoing optimization across all programmatic dimensions
• Identify and present opportunities to leverage programmatic media to meet client objectives
• Drive cross-channel integration initiatives and collaborate with internal teams to enhance media strategies
• Champion programmatic excellence across the agency by contributing to thought leadership, process development, and innovation
• Communicate the value of programmatic capabilities, technologies, and partnerships to internal and external stakeholders
• Facilitate knowledge‑sharing sessions to promote innovation and continuous learning across the organization
• Stay current on platform features and best practices for activation, measurement, and optimization
• Collaborate with platform, inventory, and data partners to develop and refine targeted media programs
• Troubleshoot campaign issues and oversee QA processes for pre‑production and live campaigns
• Support the development and implementation of process standards and training for team members
• Mentor and manage junior team members, fostering their growth in campaign management and communication
• Partner with account teams to evolve program recommendations and uncover untapped opportunities
• Occasionally support new business initiatives involving programmatic strategy and execution

• 8-10+ years of hands‑on experience with self‑managed DSP platforms
• Deep understanding of programmatic campaign execution across CTV, Native, Proximity targeting, Prospecting vs. Remarketing, PMP executions, Audio/Video SSP direct deals
• Ability to interpret campaign performance and optimize toward CPA, ROAS, or awareness goals
• Advanced proficiency in Excel for data analysis and reporting
• Experience troubleshooting campaign issues and overseeing QA processes
• Familiarity with platform features and techniques for activating, measuring, and optimizing media programs

Demonstrates expertise in programmatic campaign execution, optimization strategies, and data analysis, with a strong focus on driving client objectives and fostering team development. Proficient in leveraging DSP platforms and collaborating across channels to enhance media strategies and performance.

• Programmatic Campaign Execution
• Data Analysis and Reporting
• DSP Platform Management
• Campaign Performance Optimization
• Team Leadership and Mentoring

• Programmatic Media
• Campaign Optimization
• Data Analysis
• Excel Proficiency
• Quality Assurance Processes
• Performance Evaluation
• PMP Executions
• Proximity Targeting
• CPA and ROAS Optimization
• Native Advertising

• Communication
• Collaboration
• Mentoring
• Problem‑Solving
• Innovation

• Programmatic Advertising
• Cross‑Channel Integration
• Client Objectives
• Thought Leadership
• Continuous Learning

• DSP Platforms
• CTV Advertising
• Audio/Video SSP
• Media Measurement Tools
• Campaign Management Tools