Director, Product Management - Global Store Discovery

For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers.

We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team.

The Director, Product Management – Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb’s global platform. Key areas of ownership include the homepage, search, product listing pages (PLPs), navigation, promotional and campaign landing experiences, personalized discovery feeds, and other browse and discovery surfaces across the site and app.

• Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.
• Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention.
• Develop customer‑centric strategies tailored for new and returning users across the full discovery journey.
• Identify emerging trends in AI‑powered search, personalization, recommendation engines, and competitive discovery experiences.

• Own the global homepage experience as the primary brand and discovery entry point.
• Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.
• Optimize for engagement, new user acquisition, and returning customer activation across all devices.
• Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.

• Own the end‑to‑end search frontend product experience.
• Drive AI/ML‑powered search improvements including semantic search, vector‑based retrieval and AI‑driven shopping experiences.
• Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.
• Support multilingual and global search experiences across all iHerb markets.

• Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.
• Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.
• Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.
• Improve mobile‑first browsing and grid/list display experiences.
• Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.

• Own global navigation architecture including primary nav, mega‑menus, breadcrumbs, and category taxonomy.
• Drive improvements in site hierarchy, interlinking, and navigational discoverability.
• Support SEO‑driven structural improvements including internal linking strategies and URL architecture.
• Ensure navigation scales across international markets with localization and regional category structures.

• Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.
• Drive strategy for sale pages, deals hubs, clearance surfaces, and time‑limited offer discovery.
• Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale.