Marketing Director

Location: California

We are CREtelligent.

What happens when you combine comprehensive property data sources, predictive analytics, cutting edge commercial real estate technology and a talented team ready to disrupt a multi-trillion-dollar industry? Put simply, you get CREtelligent.

We are innovators.

With a wide range of innovative end-to-end solutions, we are revolutionizing commercial real estate (CRE) due diligence to the financial, commercial real estate, and banking industries. Our Prop Tech solutions and services enable our clients to improve pull-through rates, collapse transaction cycle time, mitigate risk, and improve their customer’s experience during the commercial loan process.

Who We’re Looking For Our growing team is looking for an experienced marketing leader to join us as our Director, Marketing. Reporting to the CEO, you will own our overall marketing strategy and lead the function across brand, demand generation, and pipeline growth. You will position RADIUS, our commercial real estate due diligence platform, along with our full suite of environmental, condition, land, and valuation due diligence solutions, to the lenders, investors, law firms, brokers, and developers we serve.

You will partner closely with sales, product, and executive leadership to align marketing with company priorities, while building, leading, and developing a high-performing team.

As our Director, Marketing, you will partner across the business to set the strategic direction for marketing and lead our growth efforts, making high-impact decisions while overseeing multiple initiatives  will translate company vision into a clear plan the team can rally behind and mentor the next generation of marketing leaders along the way. Above all, you will embody what CREtelligent stands for: collaboration & inclusion, customer success, integrity, and a results-driven, innovative culture.

How You’ll Make an Impact Set and own the annual marketing strategy across both the enterprise (B2B) and self-serve (B2B2C) go-to-market approaches, and own the full marketing P&L.Define, track, and grow marketing’s pipeline contribution.

Develop and grow strategic partnerships and marketing channels that drive business growth and strengthen the customer experience and lead the marketing narrative behind them.

Own and manage the CREtelligent and RADIUS brand and category positioning across the business, including our presence at industry conferences.

Hire, coach, and manage a lean team of senior operators and external vendors across product marketing, demand generation, content and community, and marketing operations and analytics.

Act as the primary link between sales, product, and marketing, and represent marketing in executive leadership meetings and cross-functional planning.

Partner with sales leadership on pipeline reviews, MQL and SQL reconciliation, and account-based programs for enterprise accounts.

Qualifications8+ years of B2B marketing experience, including several years leading and building high-performing marketing teams.

A hands-on, player-coach leader who both sets strategy and executes directly (building campaigns, shaping messaging, and digging into the data), not just directing from the top.

Full-funnel breadth across brand, demand generation, content, product marketing, and marketing operations, with the ability to own the entire marketing function.

Proven track record of driving pipeline and revenue growth and reporting marketing's contribution to executive leadership.

Deep demand generation expertise across paid, SEO, email and lifecycle, events, and account-based marketing.

Strong command of the martech stack (e.g., Hub Spot, Salesforce) and core marketing metrics: CAC, LTV, payback period, and MQL-to-SQL conversion.

Data-driven and analytical, with sound judgment on where to invest and how to measure impact.

Excellent communication and executive presence, and a strong cross-functional partner to sales, product, and leadership.

Experience marketing a platform along with individual products and services.

Experience in commercial real estate, proptech, or fintech is a plus but not required.

Bachelor's degree required; MBA a plus.

Benefits At…