Senior Event Manager

Responsibilities

• Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams
• Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives
• Influence event activations and programming to ensure Qualified's business objectives are represented and achieved
• Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem
• Identify, evaluate, and manage Qualified's portfolio of third-party event sponsor ships and strategic industry engagements
• Recommend event investments based on audience fit, business impact, and go-to-market priorities
• Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence
• Help define and scale Qualified's field marketing strategy
• Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI
• Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline
• Proven success developing programs that drive pipeline, customer engagement, and revenue impact
• Experience managing strategic event portfolios within SaaS, technology, or high-growth companies
• Experience partnering closely with Sales and Customer Success organizations
• Experience working with executive stakeholders and navigating complex, matrixed organizations
• Experience developing account-based or field marketing strategies is strongly preferred.