Global Market Development Manager, Cloning and Services

• Develop, implement, and measure strategic marketing plans and tactics for the cloning and services portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase
• Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities
• Ensure alignment with business strategy and goals as defined by the business leadership team
• Develop launch strategy and implement new product introductions to achieve revenue goals
• Drive incorporation of the product portfolios into broader workflows and customer journeys
• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data
• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness
• Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams
• Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities
• Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs

• Bachelor’s degree in science OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors
• Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for consumables and or services in the life sciences field
• Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services
• Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches

Demonstrates expertise in developing and implementing strategic marketing plans within the life sciences sector, focusing on customer-centric approaches and digital marketing strategies. Proven ability to analyze market opportunities and drive product adoption through effective sales enablement and training.

• Strategic Marketing Development
• Digital Marketing Proficiency
• Go-To-Market Strategy
• Customer Segmentation Analysis
• Sales Enablement Collaboration

• Marketing Strategy Development
• Demand Generation
• Campaign Reporting
• Product Launch Strategy
• Market Analysis

• Collaboration
• Communication
• Leadership

• Life Sciences
• Biotechnology
• Biopharma
• Customer-Centric Approach
• Brand Ambassador

• Search Engine Marketing
• Email Automation
• Social Media Marketing
• Video Marketing
• Programmatic Display Advertising