Marketing Manager

Responsibilities

• Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases.
• Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human.
• Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments.
• Shape content strategy and execution across owned and amplified channels.
• Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution.
• Partner with Media and Channel Marketing to develop integrated brand and performance plans.
• Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.
• Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.
• Cultivate a collaborative, inclusive, and high-trust team environment.

• Bachelor’s Degree or equivalent years of experience.
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.
• Experience launching hardware products and consumer electronics.
• Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels.
• Knowledge of and experience with Snap Inc. products.