Performance Marketing Lead, Tanks

Responsibilities

• Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth
• Own the planning, execution, and optimization of campaigns, ensuring alignment with business objectives
• Develop forecasts, set performance targets, and track progress against key business metrics
• Build business cases for incremental investment, using data and performance insights to justify funding and drive growth
• Establish and scale performance marketing systems, processes, and reporting frameworks to enable effective campaign execution and measurement
• Identify gaps in tracking, data availability, and tooling, and define solutions to improve measurement accuracy and visibility into performance
• Partner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilities
• Leverage advance measurement tooling (MTA, MMM, & Geo Lift Studies) to continuously optimize performance, drive improvements in efficiency, conversion, and ROI
• Develop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategies
• Analyze market, customer, and performance data to identify growth opportunities and inform strategy
• Translate data and insights into clear recommendations that influence marketing, product, and customer experience decisions
• Partner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messaging

• Bachelor’s degree required (Marketing, Business Administration, or related field); MBA a plus
• 6–8+ years of experience in performance marketing, digital marketing, or growth marketing, ideally within technology or e-commerce environments
• Proven track record of developing and executing performance marketing strategies that drive measurable business outcomes
• Experience operating in environments where systems, processes, or measurement frameworks needed to be built or significantly improved
• Bring deep platform expertise (Retail Media, Meta, Google, Affiliate networks) to inform tactical and strategic decisions
• Strong understanding of key performance metrics, including CAC, LTV, conversion rates, and ROI, and how to optimize against them
• Experience leveraging data, analytics, and testing to drive continuous performance improvement
• Strong understanding of e-commerce environments and user experience optimization
• Excellent cross-functional collaboration skills, with the ability to influence stakeholders across Product Marketing, Creative Strategy, WW Market Marketing, and agency partners
• Strong communication skills, with the ability to present data, insights, and recommendations clearly to stakeholders
• Experience managing agency and vendor relationships
• Ability to manage multiple projects and priorities in a fast-paced, dynamic environment
• Strong analytical mindset, attention to detail, and ability to manage complexity
• Self-starter with a proactive, solutions-oriented mindset and strong sense of ownership