Brand Experience Manager – eCommerce
Listed on 2026-08-02
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Marketing / Advertising / PR
Ecommerce, Digital Marketing, Marketing Strategy
Executes creative strategy and marketing campaigns for eCommerce across the BU
Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives
Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda
Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms
Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative
Coaches and develops the Performance Marketing Associate Manager
- Typically 5+ years of CPG experience with base Brand experience
- Brand Experience/Marketing background with proven campaign execution track record
- Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
- Knowledgeable in eCommerce platforms (Amazon, , Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
Demonstrates expertise in executing eCommerce marketing strategies and campaigns, with a strong focus on brand consistency and performance optimization across various platforms. Proven ability to lead cross-functional teams and translate insights into actionable creative briefs.
Highest-signal resume keywords- CPG Experience
- Brand Experience
- Creative Briefing/Development
- ECommerce Platforms
- Digital Content Optimization
- Campaign Execution
- PDP Optimization
- Retail Media
- Financial Acumen
- Test-and-Learn Methodologies
- Cross-Functional Influence
- Coaching
- Team Development
- ECommerce
- Creative Strategy
- Marketing Campaigns
- Brand Consistency
- Performance Marketing
- Amazon
- Instacart
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