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Head of Demand Generation – Growth Marketing
Job in
California, Moniteau County, Missouri, 65018, USA
Listed on 2026-08-02
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Responsibilities
- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product‑led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
- Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high‑converting demand engine and brand experience
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high‑intent organic traffic
- Create demand generation campaigns that shape the markets thinking about Cresta
- Implement a robust experimentation framework for A/B testing and new channel evaluation
- Collaborate cross‑functionally with Product, Product Marketing, Rev Ops and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
- Manage agency and vendor relationships to ensure alignment and quality
- Build, mentor and grow a high‑performing team
- Partner with Rev Ops to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement
- Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
- 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, Linked In Ads, GA4, Hub Spot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise, data‑driven mindset, and strong understanding of data architecture and system interconnectivity
- Collaborative, growth‑oriented leader with experience managing internal teams and agencies
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