Senior Integrated Campaigns Manager

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
• Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
• Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
• Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
• Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns - within developer tools, cloud infrastructure or other technical SaaS products.
• A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
• Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
• A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
• Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
• Data-fluent, with hands‑on experience defining KPIs, building reporting, and using performance data to make optimization calls.
• Comfortable operating with autonomy in a fast‑paced, high‑growth environment where priorities evolve quickly.

Demonstrates expertise in leading global integrated marketing campaigns, with a focus on B2B strategies tailored for developer audiences. Proficient in program management, data analysis, and storytelling to drive pipeline and revenue impact.

• B2B Marketing Experience
• Integrated Campaign Management
• Data Analysis and KPI Definition
• Program Management Skills
• Storytelling and Messaging Development

• Campaign Strategy Development
• Performance Marketing
• Multi-Channel Program Execution
• KPI Reporting
• Audience Segmentation

• Stakeholder Coordination
• Autonomy in Fast-Paced Environments
• Mentoring and Guiding Best Practices

• Developer Tools
• Cloud Infrastructure
• Technical SaaS Products
• Demand Generation
• Global Campaigns