Director, Breast Cancer Patient Experience DTC Lead – Secondment 9-12 months

Responsibilities

• Own and lead the US IBRANCE consumer strategic and tactical plan, aligned to brand objectives, lifecycle priorities, and LOE preparedness.
• Develop and execute direct to consumer media strategy and an integrated omnichannel marketing program across all channels (OLV/CTV, radio, print, digital, social, search), including innovative messaging, segmentation, audience profiling, and creative shoots.
• Serve as Consumer Agency Lead, managing creative and media agency partners, scopes of work, budgets, and executional excellence.
• Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize consumer programs in real time.
• Lead consumer-focused planning and strategies in support of IBRANCE LOE readiness.
• Lead creative updates based on latest FDA guidance.
• Serve as budget lead for consumer support unbranded initiatives and ambassador programs.
• Ensure strong connectivity between consumer/patient and HCP strategies, partnering closely with IBRANCE and BC HCP Marketing teams on campaign and customer insights.
• Assure alignment of IBRANCE marketing plans with the overall breast cancer portfolio and individual brand strategies.
• Monitor the evolving breast cancer competitive landscape and translate insights into patient and consumer engagement strategies.
• Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and consumer tactics.
• Support the Breast Cancer Franchise team for leadership presentations, performance updates, brand metrics, and OpEx management.
• Lead through influence, modeling Pfizer Values and fostering strong cross‑functional collaboration.

• Bachelor's degree required with 8+ years of pharmaceutical industry experience, OR Master’s degree with 7+ years, OR PhD/PharmD with 5+ years of experience.
• Significant experience in US consumer and/or patient marketing, including ownership of complex omnichannel programs and OPDP submissions.
• US Consumer/Patient marketing experience inclusive of TV, with a track record of contributing to launch performance and/or growth of in‑line brands.
• Demonstrated strong consumer marketing insights & strategy capabilities:
  Understanding of consumer/patient needs, preferences, and behaviors along the customer journey.
• Strong understanding of media planning and performance metrics.
• Advanced analytics to measure attribution, improve marketing mix, and drive higher ROI.
• Leveraging technology and platforms for greater automation and better outcomes.
• Positioning, activating, and governing brands over time.
• Creating tailored content across brands, segments, and channels for integrated execution.
• Constructing and managing tests to optimize marketing efficiency across audiences and channels.
• Demonstrated success developing and executing strategic marketing plans in competitive, regulated environments.
• Strong leadership, communication, and influencing skills; ability to lead cross‑functional and agency partners.
• Confidence and ingenuity to initiate, create, and bring ambiguity into action; strong analytical, detail‑oriented, self‑motivated, and creative.

Demonstrates expertise in developing and executing omnichannel marketing strategies within the pharmaceutical industry, with a strong focus on consumer insights, media planning, and performance metrics. Proven ability to lead cross‑functional teams and manage complex marketing initiatives while ensuring compliance with regulatory standards.