Senior Business Marketing Manager – M&A, PE, Capital Markets

• Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
• Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• Define the content requirements and objectives for practice-led programs for the Campaign Strategy team to leverage and Content team to execute.
• Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
• Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Coordinate with Client development and enabling teams to ensure engagement from events and sponsor ships is converted into actionable pipeline opportunities.
• Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
• Serve as direct supervisor and mentor to direct reports.
• Ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.

• 7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others
• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• Prior professional services industry experience and/or B2B marketing experience

Demonstrates expertise in narrative strategy and submission processes for legal directories, with a strong focus on market perception research and strategic planning. Proven ability to lead content development for marketing initiatives and mentor team members while ensuring compliance with firm policies.

• 7+ Years Experience In Marketing Or Business Development
• 2+ Years Management Experience
• Proficiency In Microsoft Office Suite
• Experience In Professional Services Industry
• B2B Marketing Experience

• Independent Work
• Ownership
• Mentoring

• Legal Directories
• Market Perception Research
• RFP Strategy
• Marketing Materials Development
• Client Development
• Sponsorship Evaluation
• Thought Leadership

• IManage
• Firm Applications