Product Marketing

Responsibilities

• Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
• Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
• Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
• Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
• Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battle cards—optimized for fast SMB sales motions and partner delivery
• Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
• Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
• Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
• Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

• Master's degree, or equivalent work experience
• 10 or more years of experience in project management activities
• 10+ years of experience in product marketing, product commercialization, or go-to-market roles.
• Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers.
• Experience leading launches from planning through post-launch improvements, including sales enablement assets and training.
• Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria.
• Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging
• BA/MBA in marketing, or other business related field
• Strong understanding of the healthcare payments space.
• Ability to work independently, manage multiple priorities, and operate well in ambiguity.
• Demonstrated marketing and marketing research skills
• Considerable knowledge of product/program development, pricing, implementation and strategic analysis
• Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell.
• Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption).