Regional Marketing Manager

Responsibilities

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams.
• Align programs to quarterly goals and key personas across technical and business decision-makers.
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning.
• Own the full lifecycle of regional programs from planning to execution and performance reporting.
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft.
• Lead field initiatives such as roadshows, peer group activations, third-party sponsor ships, and executive-level experiences.
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs.
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI.
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape.
• Share insights and optimizations with key stakeholders to drive continuous improvement.

• Experience marketing to the MSP ecosystem is required.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs.
• Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement.
• Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery.
• Confident leading high-impact field programs, including executive events, sponsor ships, and activations with 100+ attendees.
• Known for building strong cross-functional alignment with sales, PMM, community, and business development teams.
• Data-literate and ROI-driven.
• Skilled in Salesforce, Pardot, Salesloft, Tableau, and Asana.
• Thrive in fast-paced, high-growth environments.
• Open to travel up to 40%.

Demonstrates expertise in developing and executing regional marketing plans tailored to the MSP ecosystem, with a strong focus on demand generation and strategic value positioning.

Proven ability to manage full lifecycle marketing programs, build cross-functional alignment, and drive measurable ROI through integrated campaigns.