Lead Market Research, Analysis

• Lead end-to-end local market research initiatives, ensuring strong research design, disciplined execution, high-quality data collection, and timely delivery of actionable insights
• Design and execute custom quantitative and qualitative research that identifies customer needs, perceptions, behaviors, barriers, and opportunities at the regional and DMA level
• Integrate research findings with internal business metrics, competitive intelligence, media and campaign inputs, customer experience data, and other relevant sources - such as NPS, Brand Health Tracking (BHT), Inflow/Outflow, Retail, and Advertising trackers - to create a more complete view of local opportunities and risks
• Translate local research findings into strategic implications and practical recommendations that inform local marketing efforts, initiatives, campaigns, offers, messaging, and customer growth plans
• Partner closely with cross-functional stakeholder teams leading local efforts, including Local Marketing, Local Market Strategy, Consumer Markets, the Network team, C-Suite executives, and external agency and research partners
• Develop local market narratives that connect customer insight, competitive context, business performance, and marketing activity to clarify what is happening in key markets and what actions should be considered
• Prepare executive-ready reports, presentations, charts, tables, and visual aids that clearly communicate local insights, strategic implications, and recommended actions
• Present findings to leadership and cross-functional stakeholders in a clear, persuasive, and business-oriented manner, tailoring communications to both executive and working-team audiences
• Build and maintain strong relationships with internal stakeholders and external research partners to ensure research priorities are aligned with local business needs and delivered with quality and speed
• Manage multiple simultaneous research projects and vendor relationships, ensuring timelines, budgets, quality standards, and stakeholder expectations are met

• Deep expertise in designing and executing primary market research, with demonstrated ability to generate insights that inform market-level business and marketing decisions: 3+ years of hands-on experience as a Market Research professional on the client or research supplier side, preferably with experience supporting marketing, brand, customer experience, or local market strategy
• Experience designing and executing quantitative and qualitative research approaches that answer specific business questions in a timely, cost-effective, and actionable manner
• Experience analyzing data at regional, market, DMA, segment, or customer-group levels and identifying meaningful differences, drivers, and implications
• A critical thinker with experience crafting clear, voice-of-the-customer stories for business stakeholders that enable decisions, actions, and local market planning
• The ability to manage multiple simultaneous projects and deliver high-quality work on time in a fast-moving business environment
• A strong cross-functional collaborator who can build trusted partnerships with local marketing, sales, media, product, network, customer experience, brand, competitive intelligence, and agency teams
• The ability to synthesize large amounts of research, business, and competitive data and extract critical insights, implications, and recommended actions
• Strong storytelling skills, with the ability to communicate complex insights clearly and confidently in both written and verbal formats
• A strategic thinker who can connect market-level insights to business priorities, customer needs, campaign decisions, and growth opportunities
• Comfort working with ambiguity, shaping research agendas, prioritizing stakeholder needs, and recommending the right level of rigor for the decision at hand
• BS/BA required or equivalent experience;
  Master's degree preferred
• 3+ years of experience working for a third-party primary research provider, consulting firm, agency, or insights organization
• Experience partnering with external research vendors and internal analytics teams and familiarity leveraging syndicated or enterprise trackers (e.g., NPS, Brand Health, Retail, Advertising) to integrate primary research with business performance, competitive, and customer data

Demonstrates expertise in designing and executing primary market research, integrating insights with business metrics, and delivering actionable recommendations to inform local marketing strategies. Strong ability to communicate complex insights clearly and build collaborative relationships with cross-functional teams.

• Primary Market Research Design
• Quantitative And Qualitative Research
• Data Analysis And Synthesis
• Cross-Functional Collaboration
• Strategic Insight Communication

• Market Research
• Data Analysis
• Research Design
• Insight Generation
• Quantitative Research
• Qualitative Research
• Project Management
• Statistical Analysis
• Customer…