Media Planner

Job Summary

• Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
• Draft and issue RFPs to partners
• Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
• Assist with development of client presentation materials and presenting to clients
• Create, send, and maintain vendor insertion orders / contracts
• Create and maintain creative spec sheets; liaise with creative agency as needed
• Code (UTMs), upload, and traffic campaigns
• Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
• Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
• Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
• Develop POVs on emerging media opportunities and trends
• Maintain media publisher relationships and seek out new media opportunities
• Research and compile competitive and media landscape data
• Train Assistant Media Planners

• BS/BA required;
  Marketing/Advertising concentration preferred
• Minimum one year of digital media planning experience required
• Genuine interest in advertising and the health and wellness industry
• Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
• Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
• Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), com Score, Kantar, Google Analytics, etc.
• Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)

Demonstrates expertise in digital media planning, including campaign trafficking, optimization, and budget management. Proficient in utilizing media and research tools to analyze data and enhance campaign performance.

• Digital Media Planning
• Mediaocean/Prisma
• RFP Drafting and Negotiation
• Data Analysis and Reporting
• Microsoft Excel

• Campaign Trafficking
• Media Budget Management
• Vendor Proposal Evaluation
• Creative Spec Sheet Development
• Data Compilation and QA
• Media Optimization
• Client Presentation Development
• Emerging Media Trends Research
• Invoicing and Billing Reconciliation
• UTM Coding

• Communication
• Negotiation
• Training and Mentoring

• Advertising
• Health and Wellness
• Digital Media Campaigns

• Google Campaign Manager
• Com Score
• Kantar
• Google Analytics