Product Marketing Manager

Job Description

The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud.

With 20% of our customers being Fortune 500 companies, our AI‑powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, with employees in London, Costa Rica, Australia, India, and Argentina. Arkose Labs protects enterprises from cybercrime and abuse.

Do you have passion for launching and marketing innovative enterprise software products? Are you motivated by enabling the success of your marketing and sales colleagues? Are you inspired to articulate how customers can become cybersecurity heroes?

If that's an unconditional yes for you, then Arkose Labs could be the ideal next step in your career journey.

Arkose Labs is seeking an accomplished, experienced B2B security product marketing manager to support go‑to‑market execution of our bot defense and account security platform. Reporting to the head of product marketing, you will be a key player as we scale our team and partner with product management, sales leadership, and marketing colleagues to position, launch, and differentiate our products. You will be a key contributor to the success of the company and to the effectiveness of our sales and marketing functions.

• Manage and execute product launches and go‑to‑market plans for existing and new product capabilities.
• Develop compelling and effective product content, sales collateral, and differentiated competitive materials through impactful messaging, proof points, success stories, and content.

• Work closely with the sales enablement function to provide the sales team with the necessary tools, training, and support to effectively position and sell our solutions.
• Develop sales enablement materials, including product presentations, battle cards, competitive comparisons, and objection handling guides.

• Partner closely with sales, marketing, customer success, and product teams to understand our customers, their business challenges, and the competitive landscape.
• Enable our go‑to‑market strategy with tools that include ideal customer profiles, target personas, segmentation, positioning and messaging frameworks, and vertical industry resources.
• Research and monitor competitors; identify core differences, strengths, weaknesses, and opportunities across our competitive landscape; develop compelling battle cards and other content for competitive programs.
• Be a key product and domain expert for Arkose Labs.

• Collaborate with the marketing team to create compelling messaging and campaigns that resonate with target audiences and drive qualified leads through the sales funnel.
• Contribute to white papers, solution briefs, blogs, social posts, webinars, and other thought leadership content.
• Create and deliver captivating presentations for sales, customer engagements, partners, conferences, or analysts and influencers. Support company spokespeople as they tell our story in the market.

• 5+ years of proven B2B product marketing, bringing security software to market
• Experience and interest in application security, bot detection, fraud, risk, or identity space are highly preferred.
• Domain expertise in financial services, technology platforms, e‑commerce, telecom, or gaming
• Effective, persuasive, and concise written and oral communication skills are essential.
• Strong ability to understand, explain, and translate complex technical concepts into business value propositions.
• Track record working in high‑performing marketing teams within a fast‑growth company.
• "Can‑do," collaborative, highly productive working style.