Media Business Director

Responsibilities

• Act as the primary strategic interface for the Integrated Marketing & Creative organization, serving as the dedicated global lead for all brand media and sponsorship initiatives.
• Collaborate cross-functionally to design, implement, and govern the interaction process between Integrated Marketing, Brands and execution teams, ensuring consistency, compliance, and agility.
• Lead high-visibility brand and partner projects, driving alignment across internal stakeholders and external agencies to ensure effective delivery.
• Champion innovative ideas and approaches to evolve internal communication frameworks, guiding hybrid in-house digital teams and external agencies towards optimal media strategy, integrated media plans, data-driven learning agendas and mobilizing insights & optimization outputs to drive efficiency and pre agreed brand measurement framework KPIs.
• Own the distribution and communication of all brand media and sponsorship briefs, ensuring clarity of vision and objectives.
• Manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post-campaign reports.
• Apply analytical rigor and a scientific mindset to produce evidence-based proposals, rationale, and learning agendas to drive impact.
• Work with Planning, Agency, and Execution Leads to coordinate responses to briefs, ensuring all outputs align with the agreed strategic business goals and integrated marketing team deliverables.
• Collaborate with Integrated Marketing & Creative teams to ensure media, sponsorship, and creative strategies are aligned, defining asset requirements and delivery timelines.
• Be accountable for brand-specific media and sponsorship finance decisions and P&L management, ensuring financial rigor, transparency, and managing the allocation of capital across markets, channels, and geographies based on measurement outputs, corporate guidance and Brand GM requests.
• Drive brand business targets and lead comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.
• Synthesize market-specific schematics and reports into global views, analyzing learnings to provide actionable insights that inform future planning and capital allocation.

• Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience.
• 12+ years experience in client management and strategic media and sponsorship planning, gained in-house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform.
• Proven experience leading complex, multi-market brand media strategies across channels (digital, offline, and sponsor ships) and translating them into integrated, executable plans.
• Strong financial acumen, with a track record of managing large, complex media budgets and P&Ls, ensuring financial rigor, transparency, and compliance.
• Exceptional communication skills, with the ability to synthesize complex data and plans into clear, concise narratives and executive-ready insights.