VP, Organic Social & Creator Partnerships

• Define and execute the long-term vision and strategy for Organic Social & Creator Networks in alignment with enterprise marketing and business objectives.
• Transform Organic Social from a campaign-driven promotional function into an audience-first entertainment ecosystem focused on building enduring fandoms.
• Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property for the platforms
• Balance immediate marketing support with long-term audience development initiatives that strengthen brand equity and business growth.
• Own audience community strategy across A+E's portfolio.
• Develop strategies that cultivate passionate communities around A+E's priority brands, genres, franchises, and IP
• Champion audience-first thinking by leveraging fan insights, platform behaviors, cultural trends, and research to shape strategy
• Build communities that generate repeat engagement, advocacy, loyalty, and measurable brand affinity
• Establish owned social content strategy across platforms, ensuring content reflects platform-native audience behaviors
• Define and evolve A+E's creator ecosystem strategy, including ambassador programs, long-term creator partnerships, and scalable creator communities
• Establish effective talent & production company management practices to help partners best represent A+E Global Media brands & franchises in the social space
• Continuously evaluate emerging platforms, creators, technologies, and consumer behaviors to keep A+E at the forefront of digital entertainment
• Identify opportunities where fandom development and creator partnerships can generate additional commercial value through sponsor ships, branded content, and strategic partnerships
• Build, lead, and develop a best-in-class Organic Social & Creator Networks organization recognized for creativity, innovation, collaboration, and strategic business partnership
• Lead a shift in how the organization approaches social media—from promotional marketing to entertainment, community, and audience engagement.
• Lead a team, developing future leaders while creating scalable processes, workflows, and operating models that maximize impact despite resource constraints.
• Inspire innovative thinking by encouraging calculated risk-taking, testing new ideas, and learning quickly from outcomes.
• Optimize agency partnerships, technology, and internal resources to deliver strong results efficiently
• Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property
• Develop success metrics that evaluate community health, engagement quality, audience loyalty, brand affinity, creator ecosystem effectiveness, and business impact.
• Foster a culture of experimentation by encouraging innovative approaches and rapid learning.
• Evaluate emerging technologies, AI tools, platform innovations, and operational improvements that enhance organizational effectiveness.

• At least 10 years of progressive leadership experience in digital marketing, audience development, organic social media, creator partnerships, media, entertainment, or related disciplines.
• At least 5 years leading high-performing, cross-functional teams within matrixed organizations
• At least 5 years of demonstrated success developing long-term audience strategies for major consumer brands, media companies, entertainment properties, or platform-based businesses
• Deep expertise across today's evolving social ecosystem, including Tik Tok, Instagram, You Tube, Reddit, Meta platforms, emerging creator ecosystems, and future platform trends

Demonstrates expertise in developing and executing audience-first strategies for Organic Social and Creator Networks, leveraging deep knowledge of social media platforms and community engagement to drive brand loyalty and business growth.

• Digital Marketing Leadership
• Audience Development Strategy
• Organic Social Media Expertise
• Creator Partnerships Management
• Cross-Functional Team Leadership

• Audience Engagement Metrics
• Social Content Strategy
• Community Building
• Investment Strategy Development
• Emerging Platform Evaluation
• Brand Affinity Measurement
• Creator Ecosystem Strategy
• Cultural Trend Analysis
• Data-Driven Decision Making
• Long-Term Strategy Development

• Innovative Thinking
• Collaboration
• Risk-Taking
• Leadership Development
• Effective Communication

• Media
• Entertainment
• Consumer Brands
• Fandom Development
• Creator Ecosystems
• Matrixed Organizations
• Promotional Marketing
• Audience Insights
• Brand Equity
• Sponsor ships

• Social Media Platforms
• AI Tools
• Digital Marketing Technologies
• Content Management Systems
• Analytics Tools