Vice President, Head of Brand – Marketing Strategy

Responsibilities

• Build the most trusted and emotionally compelling brand in fintech
• Lead integrated brand and marketing strategy development
• Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team
• Drive brand research and consumer insights
• Establish and run Pay Pal's Brand Office; develop and enforce global brand standards
• Own global sponsorship portfolio and experiential marketing strategy

• 15+ years of progressive brand, marketing strategy, or integrated marketing leadership experience
• 8+ years serving as the senior brand or strategy leader for a major consumer-facing business
• Proven track record leading significant brand transformations
• Deep expertise in brand architecture, brand positioning, and portfolio strategy
• Strong command of brand research methodologies and consumer insights
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required; advanced degree strongly preferred

Demonstrates extensive expertise in brand strategy, brand architecture, and consumer insights, with a proven ability to lead significant brand transformations in a consumer-facing environment. Strong leadership skills in developing integrated marketing strategies and establishing global brand standards.