Media Manager, North America

Job Overview

We are looking for a Manager to implement the paid media strategy in North America. The role requires an experienced, collaborative paid media marketer who will be responsible for media strategy across the entire customer journey (awareness, acquisition, conversion, monetization). This highly cross‑functional role will collaborate with brand marketing, the internal media‑buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all Tinder media.

• Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats
• Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals
• Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks
• Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack
• Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners
• Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels
• Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for Tik Tok, Reels, Shorts, CTV, OOH, and more
• Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently

• Creative, curious, and collaborative; enjoys solving ambiguous problems with cross‑functional partners and isn’t afraid to propose new ways of working
• Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations
• Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and ability to prioritize where media can have the biggest impact
• Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results
• Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it
• Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and GenZ‑focused platforms, and how those levers drive user growth, retention, and revenue
• Highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track
• Excited to partner across disciplines (Brand, Social, Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority
• 5+ years of paid media or performance marketing either in‑house or for a media agency

• Flexible Vacation, 10 annual Sick Days
• Time off to volunteer and charitable donations matching
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non‑birthing parents), family forming benefits
• Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in development: mentorship through Mentor Match program, access to 6,000+…