Sr. Manager, Growth Marketing (Temp to Perm

Position Summary

Colour Pop is one of the most beloved beauty brands in the industry, with a community that’s genuinely obsessed. We’ve built that through great product and an authentic voice — and now we’re rebuilding the marketing engine to match. That means bringing on someone who can turn paid media into a true growth lever: not just managing spend, but architecting the system that makes every dollar work harder.

• Paid Media Strategy. Set and own the full-funnel paid media strategy across paid social (Meta, Tik Tok, Pinterest), paid search (Google, Bing), affiliate, Google shopping, CTV, and You Tube.
• Investment & Allocation. Own budget allocation decisions across channels in real time. Know when to push, when to pull, and why. Maximize ROAS while keeping contribution margin healthy. You’re not just optimizing line items; you’re managing our paid investment.
• Testing & Optimization Frameworks. Build the infrastructure for systematic learning: creative testing, audience segmentation, bid strategy, landing page optimization, incrementality measurement.
• Insights → Business Outcomes. Don’t just report what happened. Report what it means and what we’re doing next. Deliver performance reviews that drive decisions — clear, direct, and built for people who need to act on the information, not just receive it.
• Attribution & Measurement. Be the internal authority on how we measure performance. Own our cross-channel attribution relationship and ensure channel metrics are interpreted correctly across the organization. Push back on self-reported platform numbers when the math doesn’t hold.
• Brand & Performance Alignment. Partner closely with the VP of Marketing to ensure paid amplifies brand and not dilute it.
• Agency & Vendor Management. Lead external agency and vendor relationships. Set expectations, hold them accountable, and know when to pull work in-house.
• Cross-Functional Partnership. Work hand-in-hand with Creative, DTC, and Retail teams so that paid isn’t operating in a silo. Great performance marketing only works when the whole machine is aligned.
• Multi-Hat Mentality. You don’t clock out at the edge of your role. When something needs to get done, you do it — and you’re energized by the range, not depleted by it.

• Experience. 6-8+ years in performance marketing or paid media, with significant DTC or beauty/lifestyle brand experience.
• Channel Fluency. Deep expertise across paid social (Meta, Tik Tok) and paid search (Google), with working knowledge of affiliate, CTV, and You Tube. You know the platforms, the mechanics, and where each one earns its keep.
• Commercial Mindset. You think in contribution margin, not just ROAS. You understand the relationship between CAC, LTV, and media efficiency — and you use that framework to make allocation decisions, not just report on them.
• Attribution Sophistication. You don’t trust platform-reported numbers at face value. You’ve worked with MTA or incrementality tools and know how to build a measurement framework that’s actually useful for decision-making.
• Creative Judgment. Great paid creative is half the job. You know what makes an ad stop the scroll, and you can brief and push creative teams to get there. You don’t settle for ‘good enough’ when the creative isn’t working.
• Analytical Horsepower. You can build a media mix model in a spreadsheet and explain the math. You move fast with data and know when to slow down and interrogate the numbers before acting.
• Beauty or DTC Required. This isn’t a nice-to-have. You understand the category, the customer, and the competitive landscape. You’ve been obsessed with beauty or lifestyle brands — not just assigned to them.
• Pro AI. You see AI as a performance accelerator, not a threat to the craft. You use it the way great operators do — to move faster, test smarter, and spend better.

• Builder, Not a Maintainer. You’re genuinely excited by the idea of building something iconic. You’re energized by ambiguity, not paralyzed by it. There’s real runway here — a brand that’s rebuilding its marketing engine with serious resources and serious intent — and you want to be the one who builds it.
• Wired for…