Food & Bev Marketing Mgr

Job Summary

A growing, well-established food and beverage production company is seeking an experienced Marketing Manager to lead brand strategy, consumer marketing, and go-to-market initiatives for a recognized instant noodle and beverage portfolio. This direct-hire opportunity is ideal for a strategic, brand-focused marketing leader with strong Food & Beverage, FMCG, or consumer packaged goods experience.

The Marketing Manager will play a high-impact role in shaping brand growth, launching products, analyzing consumer trends, and partnering with sales, product development, supply chain, and leadership teams to drive measurable business results. This is an excellent opportunity for a marketing professional who enjoys building consumer brands, improving retail performance, and leading integrated campaigns in a fast-moving product environment.

Candidates can expect a stable company environment, supportive leadership, collaborative cross-functional teams, long-term career potential, and the opportunity to help guide marketing strategy during an exciting growth phase.

• Develop and execute integrated marketing campaigns that strengthen brand visibility, consumer engagement, and product demand within Food and Beverage and FMCG markets.
• Lead product marketing initiatives across the full life cycle, including market research, positioning, go‑to‑market planning, launch strategy, and retail activation.
• Analyze consumer insights, sales performance, competitive activity, pricing, packaging, promotions, and market trends to improve campaign performance and promotional ROI.
• Partner with sales, product development, supply chain, operations, and leadership teams to align marketing initiatives with business goals.
• Support brand growth through data‑driven storytelling, channel strategy, consumer‑focused messaging, and campaign performance analysis.
• Help establish marketing priorities, processes, and strategic direction as the company transitions into its new City of Industry facility.

• 10+ Years of
  
  Experience:
  
  Proven background in brand strategy and marketing within Food & Beverage, FMCG, or Consumer Packaged Goods (CPG).
• End‑to‑End Campaign & Launch Management:
  Track record of driving go‑to‑market strategies, product launches, market positioning, and retail activations.
• Data‑Driven Decision Making:
  Skilled at leveraging consumer insights, sales data, market trends, and competitive analysis to boost brand performance and ROI.
• Product Life Cycle Expertise:
  Solid grasp of strategic pricing, packaging, consumer research, and promotional planning across product life cycles.
• Cross‑Functional Leadership:
  Proven ability to partner seamlessly with Sales, R&D/Product Development, Supply Chain, Operations, and Executive Leadership.
• Core
  
  Soft Skills:
  
  Agile, self‑driven leader with exceptional communication, project management, and analytical abilities.

• Experience marketing instant noodle, beverage, snack, pantry, or other high‑velocity consumer food products.
• Background supporting retail, grocery, club, mass, convenience, or Asian market channels.
• Experience with brand renovation, new product launches, packaging optimization, consumer promotions, and retail activation.
• Prior experience helping scale a brand, support a new facility launch, or guide marketing strategy during a period of company growth.

• Direct‑hire, full‑time opportunity.
• Salary range: $120,000 - $150,000, commensurate with experience.
• Work arrangement: 100% on‑site in City of Industry, CA.
• Comprehensive benefits including health, dental, vision, and retirement matching plans.

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For temporary assignments lasting 13 weeks or longer, Apple One is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

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