Marketing Operations Manager

Salary Range: $78,000.00 To $87,000.00 Annually

The Marketing Operations Manager serves as the operational leader of the Marketing Department, overseeing the planning, coordination, and execution of all resort marketing initiatives. This position manages campaign timelines, departmental workflows, marketing communications, public relations, and cross-department collaboration to ensure all marketing efforts align with Dodge Ridge's sales objectives, brand standards, and guest experience. Working closely with the Cali Mountain Resorts marketing team and Dodge Ridge's creative staff, the Marketing Operations Manager ensures projects are completed on time, on budget, and with consistent brand messaging.

Key Responsibilities include, but are not limited to the following:

This job description is intended as a summary of the primary responsibilities of and the qualifications for the position. The job description is not intended to be inclusive of all duties an individual in the position might be asked to perform or of all the qualifications that may be required now or in the future. We will not ask you to perform a task that is inherently unsafe or that you are not adequately trained to perform.

When we do ask for your assistance with any job we expect an enthusiastic and cooperative response.

• Work in lockstep with the Social Media Manager and Photographer/Videographer to build out and maintain the master marketing calendar, tracking all asset deadlines for upcoming promotions.
• Facilitate the creative request process. Ensure the Photographer/Videographer and Social Media Manager receive clear campaign objectives, asset specs, and timelines before content creation begins.
• Manage all aspects of departmental scheduling, organizing team meetings, and routing creative assets through the proper internal approval channels.
• Provide operational oversight and support for Front Desk scheduling, guest communications, and promotional initiatives.
• Spearhead local PR initiatives, draft official press releases, and build relationships with local media.
• Ensure all digital marketing platforms, website pages, and touchpoints are accurate, up to date, and optimized.
• Organize logistics for resort event planning, contests, and coordinating with the creative team to ensure full media coverage.
• Manage all resort communications to department managers regarding sales campaigns, events, and social media information being shared with the public.
• Work within an established budget. Maintain an inventory of marketing collateral and serve as the primary liaison between internal teams and external print/production vendors.
• Help launch, monitor, and optimize advertising campaigns across both digital (PPC, Paid Social) and traditional platforms.
• Respond to daily questions from the website, social media, and onsite guests.
• Maintain marketing presence/signage throughout the resort.
• Meet and greet incoming marketing guests, assist with complimentary tickets and season passes, liaison between marketing and tickets.

SAFETY RESPONSIBILITIES:

• Being a leader in safety for the department, ensuring workplace safety is a top priority.
• Protect the safety of self, co-workers, and guests at all times.
• Report any potentially harmful equipment or situations to the immediate supervisor without delay.
• Report safety-related accidents and incidents at once to the immediate supervisor.
• Follow all company and department safety policies and procedures.
• Have the ability to effectively control and coordinate staff in an emergency situation.

• 3 Years of direct marketing experience is required
• A bachelor’s degree in marketing or a related field is preferred
• Exceptional organizational skills with experience managing cross-functional workflows, campaign logistics, and strict budgets.
• Ability to develop strategic marketing initiatives and identify emerging market trends.
• Strong computer and web editing skills is required. Photoshop, Illustrator and Canva preferred.
• Experience in the hospitality, ski resort, tourism, or outdoor recreation industry is highly preferred.
• Experience using AI-powered marketing tools to improve productivity, content…