Digital Content Lead

Description

NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS.

Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.

Be part of Lafayette Federal Credit Union, recognized by USA Today as a Top Workplace for three consecutive years )

We are expanding and looking for exceptional talent to support our members and contribute to our reputation as an employer of choice. Be a key player in our mission to become the premier financial partner for our community. Your skills and dedication are essential to our success.

• Do you have a passion for people and value friendly, welcoming interactions?
• Do you value helping people find solutions to their needs?
• Are you looking for an entry-level career that will position you to learn and grow in the financial services industry?

If so, then Lafayette Federal may have the perfect opportunity for you! We are currently seeking a Digital Content Lead to join our dynamic team!

What makes Lafayette Federal cutting-edge? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! We have been recognized nationally by (1)
Newsweek’s America’s Best Bank’s list
, (2) we’ve received a 5-star rating from Bauer financial
, and (3) we’ve also ranked #12 in S&P Global's Top Performing Credit Union's in 2022 for the second year in a row!

Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.

Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.

Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.

• Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
• Lead end-to-end content planning, creation, and execution across Linked In, Meta, You Tube, Tik Tok, and future platform.
• Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
• Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.

• Manage community engagement; properly elevate/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union’s partners, vendors, and staff as appropriate.
• Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities

• Manage the enterprise editorial calendar and content workflow process.
• Coordinate content development with internal stakeholders and subject matter experts.
• Create and oversee content production projects, including photography, video, and external creative partnerships.
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
• Ensure all content complies with brand guidelines, legal requirements, and approval processes.

• Monitor and report on content and channel performance using analytics and social listening tools.
• Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
• Track…