Director, Catalog Marketing (Urban

Role Overview

Director, Catalog Marketing – responsible for developing and executing long‑term product and campaign strategies for multiple artists and projects across the IGA roster, focusing on Urban (Hip‑Hop/R&B) catalog while maintaining fluency across all genres. Collaborates closely with the Department Head and cross‑functional teams (A&R, Revenue, Creative, Digital, PR, Radio) to build fully integrated, progressive, and culturally fluent marketing strategies that resonate with legacy audiences and the next generation of fans.

• Create Urban and multi‑genre catalog strategy: develop and execute innovative catalog marketing approaches, identify opportunities to pull forward catalog moments that resonate with today’s youth, and build long‑tail strategies that strengthen artist legacy while tapping into emerging discovery behavior, cultural moments, and platform trends.

• Creative ideation & cultural fluency: bring strong creative instincts and a modern marketing mindset, develop big ideas, tentpole moments, viral concepts, and culturally relevant activations that stretch across platforms and audience groups, ensuring ideas honor the artist’s legacy while also engaging new generations.

• Trend awareness & viral opportunities: stay connected to cultural trends—especially Tik Tok, social audio moments, memes, and youth‑driven behavior—recognize viral patterns early, develop strategies to enhance, accelerate, or originate viral catalog moments, and bring forward new ideas using remixes, edits, challenges, influencers, and micro‑moments that leverage platform algorithms.

• Research, data, and insights integration: tap into internal insights, data analytics, consumer behavior, streaming patterns, social sentiment, and cultural research; use data to validate opportunities, uncover blind spots, and inform go‑forward strategy; ensure the team utilizes internal tools, processes, and cross‑functional expertise to maximize performance and efficiency.

• Frontline & catalog alignment: understand frontline release cycles and how they influence catalog moments; work across current genres and frontline teams to ensure catalog strategy complements and enhances artist development across the roster; bridge catalog and frontline marketing for year‑round artist narratives.

• Cross‑functional collaboration: collaborate with Catalog and Core Label teams—including Marketing, A&R, Digital, Creative, International, Commercial, Revenue, and Artist Management—to support priority Urban and multi‑genre catalog projects; maintain proactive, clear communication with stakeholders to meet deadlines and constant alignment.

• Execution, analysis & optimization: guide and oversee the creation of all marketing materials and original content for campaigns; regularly interface with artists and management for alignment on release plans and catalog strategy; analyze streaming, sales, radio, and social performance to adjust strategies in real time; use audience insights to optimize rollouts, messaging, formats, and content across channels.

• 6+ years’ experience as a Marketing Director or Product Manager in music.
• Strong experience in Urban (Hip‑Hop/R&B) with comprehensive knowledge across all genres.
• Deep passion for music history, catalog storytelling, and cultural evolution.
• Strong ability to define and drive strategy, execution, timelines, and cross‑functional coordination.
• Creative thinker with the ability to generate fresh, innovative marketing ideas rooted in culture.
• Strong understanding of DSP behavior and trends (Spotify, Apple, Sound Cloud, You Tube).
• Deep familiarity with social platforms and content trends, especially Tik Tok.
• Excellent communication, writing, presentation, and cross‑functional relationship skills.
• Proficiency with Word, Excel, PowerPoint, and Nielsen analytics (Sound Scan, Mediabase).
• Bachelor’s Degree.

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible medical plan participants.
• Well‑being reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to…