Manager, Digital Marketing

Digital Marketing Manager Responsibilities

• Drive overall digital strategy and innovation, provide core digital team leadership and project management.
• Deliver digital marketing plans that incorporate key goals and tactical approach to accomplishing each across all areas of digital.
• Manage relationship with key digital partners and accounts while ensuring they deliver high level support and campaigns.
• Lead CRM strategy across multiple surfaces including but not limited to email & SMS.
• Provide expertise in all areas of digital advertising, manage internal and agency relationships, deliver high level ad plans across catalog moments and frontline releases.
• Lead communication on influencer and creator campaigns between label and artist partners.
• Seek out and evaluate new relevant platforms, digital marketing companies, experiment and build case studies for growing an artist fan base.
• Collaborate with marketing, A&R, creative to build a consistent set of digital creative across all campaigns that aligns with the overall world of the artist.
• Request and manage overall digital budgets, collaborating with other team members to invest appropriate amounts in each role’s function.
• Build and maintain a consistent multi‑platform content and social calendar.
• Manage or oversee the management of all online fan clubs on socials & communities, activate fan participation around releases.
• Real‑time reporting on social, fan sentiment, trending topics, feedback, conversations and more.

• Proficiency in Microsoft Word, Excel, Outlook, and Google Docs.
• Knowledge of photo editing tools such as Adobe Photoshop or Canva.
• Manage and prioritize multiple tasks; extremely detail oriented and organized; high degree of confidentiality.
• Ability to thrive professionally within a fast‑paced, creative, deadline‑driven environment.
• Degree in a relevant field and/or equivalent career experience.
• Music industry or artist relation experience.
• Minimum 2 years prior marketing experience required.

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible medical plan participants.
• Well‑being reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student loan repayment assistance and tuition reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• Flexible paid time off (PTO) for exempt employees.
• 3‑weeks PTO for non‑exempt employees.
• 2‑weeks paid Winter Break.
• 10 company holidays, including Juneteenth and Well‑being Day.
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.